Jordan
Hoppel.

Background

Jordan Hoppel is a Scottsdale-based strength coach specializing in bench press strength and athletic performance. He holds a Bachelor of Science in Exercise Science from Ashland University (2014), where he competed as a two-time NAIA All-American sprinter.

After college, Jordan trained post-collegiately with the Altis elite track and field group — one of the most respected performance training organizations in the world, home to multiple Olympic athletes. That experience shaped his systems-based approach to athletic development: precise diagnostics, structured periodization, and measurable outcomes.

He later completed an internship with the Cleveland Indians Strength & Conditioning program, adding professional sports performance methodology to his coaching toolkit.

16 Years of Coaching

Jordan has spent 16 years coaching strength and conditioning, working with over 1,300 athletes across all experience levels — from complete beginners adding their first plate to the bar, to advanced lifters chasing elite-level numbers.

Currently he runs early-morning strength sessions (5am–10am) at 5 Star Fitness in Scottsdale, Arizona, where his coaching focuses on bench press specialization, structural balance, and plateau-breaking programming.

His personal bench press is 375 lbs raw at approximately 190 lbs bodyweight — not just a coach who talks about strength, but a practitioner who earns the right to teach it.

The Primal Press Protocol

The Primal Press Protocol is Jordan's flagship bench press strength program — a complete 12-week system built from 16 years of coaching patterns, diagnostic frameworks, and periodization methodology. It is available at primalpressprotocol.com.

The program is built around a central insight: most lifters plateau not because they aren't working hard, but because they're applying the wrong fix to the wrong problem. PPP classifies each lifter's specific limiter first — technique, weak link, programming, or fatigue — then prescribes the correct solution.

Modern Men's Fitness

Modern Men's Fitness (modernmensfitness.com) is Jordan's bench press authority site — the most comprehensive free resource for bench press standards, technique, programming, and plateau diagnosis available online. Every piece of content is written by Jordan from direct coaching experience, not aggregated from other sources.

The site covers:

• Bench Press Standards — comprehensive strength benchmarks by age, bodyweight, and experience level
• Technique Guides — grip, bar path, setup, leg drive, arch, elbow tuck, and more
• Programming — frequency, periodization, RPE, deload protocols for every level
• Plateau Fixes — systematic diagnosis and correction of bench press sticking points
• Free Tools — 1RM calculator, plate loading calculator, training max calculator

Credentials Summary